What you miss when you’re reading newspapers

A fantastic Belgian trade ad for the newspaper industry, created by Duval Guillaume Modem in Antwerp. A very clever way to illustrate how clients themselves consume media, and how engrossing a good newspaper can be.

Of course, it’s not necessarily any more engrossing than a Blackberry, or a good article read on an iPad, but a neat illustration all the same. Time and again, the best way to communicate with clients is to put them in the shoes of their consumers (too often they forget that ‘the audience’ is made up of people, just like them).

That said, this ad might also just be proof that very senior business people consume their media with a single-minded focus that the rest of us, prone to gazing out the window and dreaming, lack.

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