What you miss when you’re reading newspapers

A fantastic Belgian trade ad for the newspaper industry, created by Duval Guillaume Modem in Antwerp. A very clever way to illustrate how clients themselves consume media, and how engrossing a good newspaper can be.

Of course, it’s not necessarily any more engrossing than a Blackberry, or a good article read on an iPad, but a neat illustration all the same. Time and again, the best way to communicate with clients is to put them in the shoes of their consumers (too often they forget that ‘the audience’ is made up of people, just like them).

That said, this ad might also just be proof that very senior business people consume their media with a single-minded focus that the rest of us, prone to gazing out the window and dreaming, lack.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s