About this blog

So what’s this blog all about?

‘Adopt, Adapt and Improve’ is the motto of the Round Table International society. This site has nothing to do with that.

It is also a line used in a Monty Python sketch, about a criminal suddenly discovering that the bank he is robbing is, in fact, a lingerie shop. This blog has a lot more to do with that.

It’s a blog about the media industry, communications technologies, advertising, marketing, and magazine publishing. Except no one seems to know what a magazine is anymore. Or what publishing means. Or even what counts as advertising. And when you find yourself in that position, when solid ground slips out from under you and you’re left with no frame of reference, I find Monty Python’s advice the only stuff worth listening to: Adopt, Adapt and Improve.

For media and communications professionals, that means a combination of sharing ideas, learning from the past, stealing from the present and improving for the future. I hope you enjoy the site, and please do get in touch if you want to talk about any of these issues in more detail. We’re living in fascinating times.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s