About this blog

So what’s this blog all about?

‘Adopt, Adapt and Improve’ is the motto of the Round Table International society. This site has nothing to do with that.

It is also a line used in a Monty Python sketch, about a criminal suddenly discovering that the bank he is robbing is, in fact, a lingerie shop. This blog has a lot more to do with that.

It’s a blog about the media industry, communications technologies, advertising, marketing, and magazine publishing. Except no one seems to know what a magazine is anymore. Or what publishing means. Or even what counts as advertising. And when you find yourself in that position, when solid ground slips out from under you and you’re left with no frame of reference, I find Monty Python’s advice the only stuff worth listening to: Adopt, Adapt and Improve.

For media and communications professionals, that means a combination of sharing ideas, learning from the past, stealing from the present and improving for the future. I hope you enjoy the site, and please do get in touch if you want to talk about any of these issues in more detail. We’re living in fascinating times.


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